Ji Hotel, which stands for "all the beautiful seasons," draws inspiration from the classic Twenty-Four Solar Terms, restoring the natural beauty of the changing seasons and embracing the Confucian virtues of hospitality: "warmth, kindness, respect, frugality, and modesty." These virtues are integrated into a humanistic lifestyle approach, creating the Ji Hotel lifestyle in its products and services. Drawing inspiration from nature, Ji Hotel strives to provide guests with a sense of "natural ease" upon their arrival, upholding a brand philosophy that values comfort and anticipates a spiritual return for its guests.