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Tamashal, a word derived from the languages of the Kazakh and Uyghur ethnic groups, carries the meanings of joy, perfection, delight, and playful fun. Wang Meng, former Minister of Culture and a renowned people's artist who lived in Xinjiang for 16 years, highly praised the open-minded spirit of Xinjiang with this remark: "Beyond life and death, everything in life is Tamashal." This saying embodies the life philosophy and wisdom rooted in ethnic languages — life lies in experience! It is about enjoying, playing, savoring, pursuing perfection, taking it easy, and sharing beautiful moments together (Time Share). Tamashal offers tourists the chance to "discover, explore and experience during their travels", allowing both body and mind to truly feel the beauty of life. Sayram Lake·Tamashal Hotel is the first project under the Tamashal brand. Nestled in Sailake Town at the east gate of Sayram Lake Scenic Area, just 500 meters north of the Tourist Center, it is an extremely scarce lake-view hotel with a panoramic view of Sayram Lake. The entire hotel complex is enclosed by four buildings, with its design inspired by the natural elements of Sayram Lake such as stones, water and wind. It stands as a land art architecture that originates from and blends into the scenery. The cluster park features a landscape themed "A Song of Ice and Fire", boasting ever-changing views through the four seasons. A sunken art square is specially built in the courtyard to shield visitors from the winds of Sayram Lake. The commercial area focuses on experiential and interactive businesses including featured catering, cultural and creative products, coffee shops and travel photography services. It is the only leisure and entertainment space in Sayram Lake where nighttime and outdoor activities can be held.