Strand Hotell Borgholm

Staff was not exactly welcoming, more like putting up with you as an annoyance. No a/c so windows were open as it was hot and with no screens meant flies and mosquitoes buzzing around the room all night. Small fan was provided. No refrigerator, very plain (blah) unattractive room. If you had accessibility issues you would have had trouble getting to guest room. We are driving Scandinavia for 3 weeks and this was the worst property we stayed at to date. Like an old-folks retirement facility.

Borgholm is a nice town and the Strand has a great location. We booked a family room in August and based on pictures we expected beach time as well as touring the island. The biggest issue was the lack of air conditioning. Our room was city view and even with the shades drawn all day the early sunrise baked the room even when peak outdoor temp was low 70s. Pictures of large beach and volleyball must have been from years ago. Between the nice deck and the beach was 20 yards of dirt & grass. The beach is 10 - 20 feet of course sand. Breakfast bar was fine but did not compare to Clarion in Stockholm for example. Overall the appearance and amenities were a bit dated and showing wear, and not worth the price.