Steigenberger is a world-renowned ultra-premium hotel brand originating from Germany, carrying nearly a century of glorious history and legendary stories. It served as the official partner of the World Economic Forum (Davos Forum) for over 20 consecutive years. In 2021, Steigenberger officially entered Mainland China, reinterpreting classic German hospitality in a modern way. Today, Steigenberger and Steigenberger ICONs operate nearly 120 hotels across 13 countries worldwide. Adhering to German precision engineering and craftsmanship, Steigenberger positions itself as a "one-stop business & leisure resort hotel," seamlessly integrating high-end business meetings, refined resort experiences, and quality dining and banquet scenes to deliver extraordinary experiences to guests. Steigenberger firmly believes that "celebrate often, and success will follow," supporting every grand occasion with exceptional meeting services and a culture of celebration.
Located within Sunac Cultural Tourism City by the shores of Jiulong Lake, the hotel features the fusion of luxurious elegance, Eastern aesthetics, and modern design. German luxury lifestyle and the noble elegance of European tradition converge here, marking an important presence of the Steigenberger ICONs brand in East China. The hotel offers over 203 luxurious guestrooms and suites, including deluxe rooms, executive rooms, deluxe suites, and a presidential suite, each inheriting German craftsmanship and luxury while blending German classic elegance with the refined details of Jiangxi culture. Dining options include a signature Chinese restaurant, an all-day Western restaurant, a lobby lounge, and an executive lounge, presenting exquisite Chinese-Western fusion cuisine. The hotel's meeting facilities include multiple flexible multi-function rooms and a boardroom equipped with advanced audio-visual equipment, designed for high-end small meetings, board meetings, and private banquets, with professional butler service. The Sunac Cultural Tourism City complex features a large convention centre with a 2,000-square-metre pillarless grand ballroom equipped with a 100-square-metre LED screen, a 10-metre ceiling height, flexible division into three independent spaces, plus eight multi-function rooms of various sizes, working in tandem with the hotel's internal spaces to meet the needs of large conferences, forums, and exhibitions. Sunac Mall, Sunac Land, and Sunac Sea World are all within walking distance, surrounded by Jiulong Lake Wetland Park, offering both natural beauty and urban vibrancy. Conveniently located near Nanchang West Railway Station with direct metro access to the Honggutan core area.